January 17, 2023. Yves Saint Laurent, Saint Laurent or YSL, is a French luxury fashion brand that has been in the fashion industry for over 60 years. Founded in 1961 by designer Yves Saint Laurent and his partner, Pierre Bergé, the brand has become known for its innovative and groundbreaking designs, which have helped to shape the course of Yves Saint Laurent, otherwise known as YSL, is a French luxury fashion house, responsible for producing not only high-quality clothing, but cosmetics and accessories too. The eponymous company was created by a man named Yves Saint Laurent alongside Pierre Berge in 1962. Soon after, the company invested in its very first logo design, created by Collaboration with pop culture icons is a surefire way to sell a luxury brand. 8. Yves Saint Laurent. Yves Saint Laurent got his start as a fashion designer, working for the iconic Maison Dior before taking over as the brand’s creative director. In 1962, Laurent decided to establish his own brand. Yves Saint Laurent (born August 1, 1936, Oran, Algeria—died June 1, 2008, Paris, France) French fashion designer noted for his popularization of women’s trousers for all occasions. After completing his secondary education in Oran, Algeria , Saint Laurent left for Paris to pursue a career in designing theatrical costumes and women’s fashions. Yves Saint Laurent, a legendary name in the fashion and beauty industry, has seamlessly crafted their collection of fragrances to make you feel luxurious. YSL is considered a luxury brand The luxury brand then changed its ways to focus on producing high-end fashion goods on a large scale. The founder Yves Saint Laurent managed to secure himself a reputation as one of the most leading fashion designers of the 20th century. Saint Laurent is now one of the most fashionable and beloved french brands in the world. Yves Saint Laurent founded his eponymous brand in 1961 and laid the foundation for its future success. Over the years, the brand underwent several changes, including the transition to Saint Laurent Paris, while still preserving the essence of the designer's vision. The Yves Saint Laurent Era. Under Yves Saint Laurent's creative direction, the Our portfolio is composed of 23 brands of which 19 are global brands, including major brands, highly-aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani. A unique experience To smooth, apply to your smile lines, on the forehead and on the crow's-feet using a shade close to your skin tone. To perfect and clean-up mistakes, define edges around the mouth and eyes with a shade close to your skin tone. Blend with your fingertips, brush or a sponge. 0.1 oz. Shade 4 has been renumbered to 6.5 Luminous Toffee. Made in France. Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. i6HF.